Because they want to make sure their anime production able to gain revenues or profits from popularity of manga. Making an animations is not a cheap thing.
So their business mindset is if the manga very popular and selling well, so their Anime production may have same chance as well.
So not all manga have same chance to be make into their anime version. Some manga may still remained in manga version because less popularity, bad sales or other reasons.
Same goes with Anime figures and merchandises, their productions also depending with both niches popularity as well.
It's working similar like Domino effect.
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